Database Marketing Solutions

See also:

More Value Program (MVP)

 Document Output for Customer Communications (DoCCM)

Our Innovative Database Marketing Solutions is exactly what to turn around your existing customer and transaction data into a vehichle for Increased Sales Turnover, enhance retention, lower running costs and improve your profitability. Whether you are a Local/International Airline Operator , Banking & Other Financial Institutions, Cash Contributory Schemes, Inter State Transport Operator, Laundry or a Network of Retail Supermarkets, we can fashion out a Database Marketing strategy that will ensure your improve Customer retention, but also increase your Volume of Sales.

Our Database Marketing Strategy involves:

• Collecting customer data: Includes gathering relevant and accurate data about prospects and customers; storing and updating it in a database; making it available to marketers and other company staff in a form useful for database marketing. 
• Turning data into knowledge: This requires developing methods for data analysis so that the data collected can be understood and converted into knowledge and actions. This process involves developing appropriate customer and prospect segmentation schemes, modeling, scoring, and profiling. It involves conducting tests and setting up control groups.
• Developing strategies and tactics to modify behavior: Involves using the knowledge gained from solving the first two problems to modify the behavior of our clients' employees, customers and prospects so as to improve the long term profits on their balance sheets. This step may include such tactics as reallocation of resources, communications, dialog, loyalty programs, customer specific pricing, frequent buyer programs, special services, recognition, performance measurement and incentives.
• Integrating Customer Profitability with the database. We are  able to develop profitability at the customer level by; integrating this data with the other data in the customer database, and use the resulting knowledge to segment their customer base. With this knowledge, our clients can develop targeted marketing strategies and vary service levels based on customer value. The process can be highly satisfying to the customers and improve profits for your organization.

Often times, organizations are used to packaging promotions that require their customers go through a Lucky Dip or Raffle Draw to be rewarded for loyalty. However, in a recent study carried out using our e-mail marketing campaign, it was revealed that out of 50,000 recipients, 90% of them said they are very uncomfortable with Lucky Dip or Raffle Draw promotions put together by Companies. They prefer target assurances on rewards just by doing what they have been doing rather than a "stroke of luck". This is where the analytics of Database Marketing can be used to make your customers happy while also increasing your profitability and patronage.

Contact us Today on How we can turn your existing Customer Database into a rewarding Marketing Platform for your Organization.